YouTube vs. Meta Ads: Which is Best for High-Ticket?
"A data-driven comparison of the two biggest acquisition channels for coaching and consulting businesses."
The eternal debate: YouTube or Meta? For high-ticket offers, the answer isn't "which is better," but "which fits your strategy right now."
The Intent Difference
YouTube is a search-and-discovery platform. Users are often in a 'learning' state. Meta (Facebook/Instagram) is an interruption-based platform. Users are in a 'consuming' state. This fundamental difference dictates your creative strategy.
YouTube: The Authority Builder
YouTube ads allow for longer-form storytelling. You can build significant trust before the click. It's often more expensive on a CPC basis but can yield higher quality leads for high-ticket consulting.
Meta: The Scale Machine
Meta's algorithm is still the best in the world at finding people based on behavior. It's great for rapid testing and scaling winners quickly. However, the 'creative fatigue' is real and requires a constant pipeline of new assets.
Our recommendation? Start with the platform where your audience spends their "learning time" and then retarget across both to dominate their digital environment.
Written by
David Chen
