Sep 28, 2023 12 min read Elena Rossi
How to Scale Past $100k/mo Without Breaking Your Backend
"The specific automation systems you need to implement before you hit the gas on your paid acquisition."
Scaling a business is like building a skyscraper. If your foundation—your backend systems—isn't solid, the whole structure will collapse the moment you add more weight (customers).
The Hidden Ceiling
Many businesses hit a "plateau" around $100k/month. This isn't usually a marketing problem; it's an operations problem. The manual processes that got you to $50k/mo become the very things that prevent you from reaching $200k/mo.
Critical Automation Pillars
- Automated Onboarding: Your customers should be able to start their journey without a manual touchpoint from your team.
- Real-time Reporting: If you don't know your numbers in real-time, you're flying blind.
- CRM Workflows: Leads shouldn't fall through the cracks because someone forgot to send an email.
Before you increase your ad spend, ensure your systems can handle the influx. Scale is a multiplier—if you multiply a broken process, you just get a bigger mess.
Written by
Elena Rossi
